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Smorgasburg Settling Into Whole Foods On The Bowery
By
Garth Johnston
Published Oct 10, 2012
Modified Oct 10, 2012
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By
Garth Johnston
Published Oct 10, 2012
Modified Oct 10, 2012
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Brooklyn Flea's Smorgasburg, it isn't just for Brooklyn anymore! After expanding to DUMBO (twice, technically) the popular small-batch food fair is coming to Manhattan. To Whole Foods, no less!
Starting October 22, select Smorgasburg vendors will be setting up shop for month-long pop-ups in the Bowery store under the Smorgasburg at Whole Foods Market Bowery moniker. First up will be the Mexican sandwich mavens from Cemita's, but others like Milk Truck Grilled Cheese (November 26-December 23), and Mighty Quinn's (January 2-February 2) are already booked to follow.
And the love between Whole Foods and the Flea doesn't stop there! Early next year the grocery store and Smorgasburg will get even tighter with a Smorgasburg-branded "Snack Bar" in the store. That bar is expected to offer everything from growlers from Grady's Cold Brew to doughnuts from Dough to bagels from Mile End. But until then, you've got Cemita's to look forward to. Grub Street has their initial menu—which is pretty much an expanded version of the menu on hand at the Cemita's stand.
Tagged
brooklyn flea
smorgasburg
synergy
Whole Foods
whole foods bowery
Garth Johnston
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