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Apple Publicly Apologizes For Map App Mess


By

Garth Johnston

Published Sep 28, 2012

Modified Sep 28, 2012


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The address bar says Brooklyn, but the map says Manhattan.

 


By

Garth Johnston

Published Sep 28, 2012

Modified Sep 28, 2012


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Apple is really sorry about their new, troubled Maps app folks. Really, really sorry. Like, CEO-Tim-Cook just put a public apology on the computer giant's website sorry. Guess being attacked by everyone for your buggy software—even usually loyal Times tech columnist David Pogue—really stings?

Just as Steve Jobs did after the antennagate mess, Cook today has come out to tell the world what his side of the story is:

To our customers,

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook
Apple’s CEO

Interesting Cook doesn't even try and blame the issue on anyone else—and even suggests users do what we've done and just make maps.google.com an icon on our home screen while Apple gets its act together.

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ios

iphone

map app

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tim cook


Garth Johnston

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