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Men Are Smelly, Unhealthy, Junk Food-Eating Slobs, Says Supermarket "Man Aisle"
By
John Del Signore
Published Jul 26, 2012
Modified Jul 26, 2012
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Westside Market
By
John Del Signore
Published Jul 26, 2012
Modified Jul 26, 2012
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Dudes are so typical, right? Give them a fistful of beef jerky, a six pack of cheap beer, some salsa and deodorant, and they're just pigs in shit. Men: stupid meat-eating, crap-inhaling, beer-guzzling imbeciles who need their own special aisle in the supermarket so they can find all the gross little products they consume in one simple place without getting lost. That's the idea behind the Man Aisle, which was recently unveiled in the Upper West Side grocery store Westside Market. Unfortunately, this still doesn't help us find the beer helmets and air horns.
Right now the "aisle" is actually just the "end-cap" of an aisle (across from the beer, of course), but Westside Market's publicist says they'll expand if it proves lucrative, and introduce it at other locations. We hope it does, because it drives us craaaaazy when we're out shopping and the Sports Illustrated swimsuit calendars are all the way on the other side of the store from the hunting equipment.
The idea for the "Man Aisle" was inspired by a recent ESPN study suggesting that more men are doing the shopping for their families. "Guys don’t like taking lists when they go shopping,” the store's CEO explains to the Post. "This helps them remember what they need." Thanks CEO! Because there's nothing more infuriating than getting the groceries home and realizing you forgot to buy all the garbage you need to conform to a worn out Madison Avenue stereotype of masculinity.
Tagged
consumerism
dudes
men
Shopping
stereotypes
westside market
John Del Signore
Originally from the Albany area, John Del Signore has called NYC home since 1995. In addition to his thousands of meticulously-crafted bespoke blog posts for Gothamist, his writing has also been published in The Awl, Deadspin, The Nervous Breakdown, and performed at The Brick Theater in Brooklyn.
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Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
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