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Big Soda Vows To Fight Beverage Ban With "Whatever Resources Are Necessary"
By
Christopher Robbins
Published Jul 1, 2012
Modified Jul 1, 2012
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By
Christopher Robbins
Published Jul 1, 2012
Modified Jul 1, 2012
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The American Beverage Association wants you to know that Bloomberg's soda ban isn't about saving us from our corpulent, will-powerless selves but FREEDOM. While the ABA's spokesman wisely declined to tell the Times how much it's spending to fight the ban before the July 24 public hearing on the measure, he did say they were "prepared to utilize whatever resources are necessary." Here's what that means: while the DOH spent $2.8 million (87% of that paid by the federal government) on their campaign to educate the public on the link between obesity and sugary drinks, Coca-Cola was busy making over $11 billion dollars.
Here's the radio ad being run by the "grass-roots" (read: corporate astroturf) organization New Yorkers for Beverage Choices.
"This is New York City; no one tells us what neighborhood to live in or what team to root for." But if a voice on the radio tells us to do something, well, we do it. No word on whether New Yorkers for Beverage Choices are staging a Yoohoo "drink-in" outside the hearing on the 24th.
Tagged
big soda
mayor bloomberg
nanny state
pure evil
soda ban
tobacco companies that aren't tobacco companies
Christopher Robbins
Christopher Robbins is a New York City reporter covering transportation, affordable housing, local politics, and criminal justice. His work has also appeared in New York Magazine, The Village Voice and The New York Times. Chris is a graduate of Patrick Henry High School in Roanoke, Virginia, and enjoys biking to Fort Tilden in the summertime.
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Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
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