Gothamist
A non-profit newsroom, powered by WNYC.
Gothamist
Listen Live
Arts & Entertainment
New Fragrance Will Give You That New Apple Product Smell
By
Jen Carlson
Published Apr 18, 2012
Modified Apr 18, 2012
Share
FacebookTwitterRedditEmail
Never miss a story
Email address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .
By
Jen Carlson
Published Apr 18, 2012
Modified Apr 18, 2012
Share
FacebookTwitterRedditEmail
We rely on your support to make local news available to all
Make your contribution now and help Gothamist thrive in 2026. Donate today
Gothamist is funded by sponsors and member donations
Do you want to smell like the Apple Store? An artistic collaborative has created what they believe is the scent one whiffs when opening up an Apple box and pulling out a brand new MacBook Pro (soon available for purchase online). They say "a distinctive scent can be observed when unwrapping a newly purchased Apple product from its packaging," one that Apple fans will recognize. But what about the olfactory of the factory workers in China? Or the scent of the grown men waiting on line for days for a new product to be released? There are so many possibilities—so we await version 2.0 of this fragrance.
In the meantime, maybe Bond No. 9 can create scents that capture all of the Apple Stores in the five boroughs... because Grand Central, 5th Avenue and Staten Island have to Stink Different, right? [via DesignTaxi]
Tagged
apple
fragrance
smell
Jen Carlson
Jen Carlson is a former WNYC and Gothamist editor.
Read more
Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
MORE arts-entertainment
The Knicks are NBA champions. Now they have to start dressing the part.
Before they attempt to fend off LeBron James and the 76ers on Tuesday, the Knicks will have a chance to show off their winning mentality through their tunnel fits.
By
Sonia Rao
Published Oct 19, 2026
Will Barnes and Noble in the East Village spell doom for smaller shops? It's complicated.
Independent booksellers are grappling with whether the big-box chain is a threat or an ally in the fight against Amazon.
By
Sonia Rao
Arts & Entertainment
Will Barnes and Noble in the East Village spell doom for smaller shops? It's complicated.
Independent booksellers are grappling with whether the big-box chain is a threat or an ally in the fight against Amazon.
By
Sonia Rao
Can eligible NYC singles find love with 30 minutes and some really spicy food?
By
Elizabeth Shwe
and
James Ramsay
How the NYC Marathon has changed in the last 50 years
By
Hannah Frishberg
A visit to Art of Play, the Brooklyn store in an animatronic bird beef with Kelly Clarkson
By
Sonia Rao
Never miss a story
Catch up on the most important headlines with a roundup of essential NYC stories, delivered to your inbox daily.
Sign upEmail address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .