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This Year's "Who Is Arcade Fire?" Grammy Goes To: "Who Is Bon Iver?"
By
Jen Carlson
Published Feb 13, 2012
Modified Feb 13, 2012
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By
Jen Carlson
Published Feb 13, 2012
Modified Feb 13, 2012
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Last year, after Arcade Fire won a Grammy, the Twitter machine lit up with inquiries asking: Who is Arcade Fire? A Tumblr was started, a PSA was made, and even Tom Colicchio weighed in for some reason. Well, last night when Bon Iver took home a Grammy for Best New Artist (despite putting out albums since 2007) and Best Alternative Music Album, it was déjà vu all over again. Are these confused people Bon Curious or Bon Averse? Who knows, but they're Tweeting... and yes, there's a Tumblr keeping track of them all (it's been around since they were nominated).
SMH. This is Bon Iver:
And this:
And this is how you pronounce Bon Iver:
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Jen Carlson
Jen Carlson is a former WNYC and Gothamist editor.
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Gothamist is funded by sponsors and member donations
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