Gothamist

A non-profit newsroom, powered by WNYC.

Gothamist

WNYC Listen Live

Donate

 

 

News

[UPDATE] Elevator Malfunction Kills One, Injures Two In Madison Ave Office Building


By

John Del Signore

Published Dec 14, 2011

Modified Dec 14, 2011


Share

FacebookTwitterRedditEmail


Never miss a story

 Email address

By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .

The FDNY responding to the elevator failure outside 285 Madison Ave

 

Courtesy @jwillym


By

John Del Signore

Published Dec 14, 2011

Modified Dec 14, 2011


Share

FacebookTwitterRedditEmail


We rely on your support to make local news available to all

Make your contribution now and help Gothamist thrive in 2026. Donate today

Gothamist is funded by sponsors and member donations

[UPDATES BELOW] One person is dead and two people injured after an elevator accident in a Madison Avenue office building around 10 a.m. this morning. The incident happened at 285 Madison near East 40th Street, in a building where advertising agency Young & Rubicam has offices, among other agencies. Three people were in the elevator when it fell two floors, but the FDNY could not immediately provide details on the extent of the injuries. (An FDNY source tells City Room the two injured people are "not badly hurt.)

Department of Building records show the building has been cited for elevator violations over the years, but nothing recent. The Times notes that after eight decades on Madison Avenue, Young & Rubicam, along with several other agencies, is planning to leave the building and move to Columbus Circle in 2013.

Update: A worker in the office tells us he received this memo shortly after the accident: Just before 10am this morning an accident on the elevators occurred. Three people remain trapped. Emergency personnel are operating on the scene. We ask everyone to remain in their current location. Do not use the elevators at this time. We will provide further updates as soon as we have them.

Update 11:15 a.m.: One Young & Rubicam employee tells us, "There is some shock in the building; I'm not sure if they are surprised though. It's an old building (Y&R has been here since the 20s)... The elevators are slow and a bit buggy sometimes, but nothing that would hint that they would fail. I noticed some bouncing, and sputtering in one of the cars, but I cannot confirm that this is the elevator that failed."

121411elevator2.jpg
(Courtesy @DSRBroadway)

Update 11:20 a.m.:

Officials tell NBC New York an unidentified woman was "crushed" between the elevator and the ceiling. She was reportedly "halfway onto the elevator when it took off without its doors closing."

Update 12:03 p.m.: The FDNY has not yet identified the woman who died, but officials say she was 41-years-old.

Update 12:42 p.m.: An FDNY official tells DNAinfo the woman was crushed when the elevator rapidly shot upward and pinned her between the first and second floors. A different elevator "dropped two stories, causing the one she was getting into to shoot up. Firefighters were unable to immediately get to her because she was stuck between the first and second floors." ABC 7 reports that a 36-year-old woman and a man were treated for trauma after witnessing the incident.

CityRoom reports that the woman has been identified as Suzanne Hart, and she was pronounced dead at the scene. According to LinkedIn, she was director of new business content and experience at Y&R.

Liz Dennebaum, who works for direct marketing agency Wunderman (which is owned by Y&R), tells us, "One of my coworkers was trying to get into building, and she says there was a lot debris and broken tiles on the ground floor." Dennebaum spoke to us on her way home, having decided to work remotely for the rest of today. "I'm really shaken up," says Dennebaum. "It's a shock to hear that this could happen. I'm a native New Yorker, and I've never heard of an elevator falling like this in 30 years. I feel horrible for the woman who died, and her family."

John Hanna, who owns a suit store next door to the building, tells DNAinfo he heard blood curdling yells after the accident.

Unfortunately, it's not entirely unheard of for elevators to fall in NYC, but fatalities like this are infrequent.

Update 12:54 p.m.:The Daily News elaborates that she was pinned between the elevator and shaft wall as it dragged her up two floors, and "the two other people inside the elevator looked on in horror. Then suddenly, the elevator fell back down to the ground floor — taking the doomed woman and two other people with it, the sources said."

Update 4 p.m.: An FDNY official tells City Room, "Her foot or her leg are heading into the elevator while the door is open. Her one foot is in the car; but then, the doors close on her leg and the elevator shoots upward. And she is just kind of yanked up with it. Then, the elevator car becomes pinned between the first and second floor. It seems like her body is what stops the elevator’s movement."

City Room also called Hart's father, who said, weeping, "She was the most marvelous daughter imaginable. No father could have ever been more proud of her."

Tagged

elevator accident

elevator failure

elevator fall

young rubicam


John Del Signore

Twitter

Originally from the Albany area, John Del Signore has called NYC home since 1995. In addition to his thousands of meticulously-crafted bespoke blog posts for Gothamist, his writing has also been published in The Awl, Deadspin, The Nervous Breakdown, and performed at The Brick Theater in Brooklyn.

Read more

Gothamist is funded by sponsors and member donations


Gothamist is funded by sponsors and member donations


MORE news

Bronx shelter offers a fresh start for formerly incarcerated New Yorkers

The specialized shelter offers 140 beds and job training for formerly incarcerated men.

By

Willow Higgins

Published Aug 10, 2026 at 11:00 a.m. ET


Early Addition: City bill sets up fight with Amazon

Because it would direct major companies to hire employees rather than rely on contract workers, here are your early links: New York City Ferry workers voted to unionize, New Jersey’s hated school funding formula to get an update, there’s a cheese conveyor belt in Midtown and more.

By

Maddie Bristowe

News

Early Addition: City bill sets up fight with Amazon

Because it would direct major companies to hire employees rather than rely on contract workers, here are your early links: New York City Ferry workers voted to unionize, New Jersey’s hated school funding formula to get an update, there’s a cheese conveyor belt in Midtown and more.

By

Maddie Bristowe


MTA plans to beat the heat at sweltering subway stations with heat capture technology

By

Ramsey Khalifeh

Volunteer groups help maintain NYC parks as budget remains flat

By

Liam Quigley

Democrats promise stricter oversight of immigration detention company if they win majority

By

David Brand

and

Michael Sol Warren


Never miss a story

Catch up on the most important headlines with a roundup of essential NYC stories, delivered to your inbox daily.

Sign upEmail address

By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .