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Video: Willie Nelson Covers Coldplay To Fight Factory Farming
By
John Del Signore
Published Aug 31, 2011
Modified Aug 31, 2011
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By
John Del Signore
Published Aug 31, 2011
Modified Aug 31, 2011
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And here we have a lovely music video produced by, uh, Chipotle, featuring Willie Nelson covering Coldplay's "The Scientist," which features the refrain, "I'm going back to the start." The video, created by the talented Johnny Kelly, tells the story of a farmer who has an epiphany and (sort of) liberates his imprisoned animals, letting them live free-range (until they're slaughtered to make delicious burrito bowls).
Yes, the video is also [SPOILER!] an advertisement for Chipotle, but when a corporation makes a startling effort to do the right thing, we're all for them taking credit—even it means listening to Coldplay. And all proceeds from the iTunes sale of the song go to The Chipotle Cultivate Foundation, which, according to its website, has contributed more than $2 million to help fund initiatives that support sustainable agriculture, family farming, culinary education, and innovation that promotes better food. [Via Fast Company]
For more on factory farming, here's Troy McClure—you may remember him from such educational films as "Two Minus Three Equals Negative Fun," and "Firecrackers: The Silent Killer"!
Tagged
chipotle
coldplay
factory farming
willie nelson
John Del Signore
Originally from the Albany area, John Del Signore has called NYC home since 1995. In addition to his thousands of meticulously-crafted bespoke blog posts for Gothamist, his writing has also been published in The Awl, Deadspin, The Nervous Breakdown, and performed at The Brick Theater in Brooklyn.
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Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
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