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Netflix Suprised <em>More</em> People Weren't Pissed Over Price Hike
By
Jamie Feldmar
Published Jul 26, 2011
Modified Jul 26, 2011
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By
Jamie Feldmar
Published Jul 26, 2011
Modified Jul 26, 2011
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Remember a few weeks back, when damn near everyone on the planet was seething, in a very vocal way, about the Netflix price hike? Well, it turns that the suits at the company weren't so offended by the countless "F*CK YOU!!!"s hurled their way, after all—they think it could have been worse.
“Believe it or not, the noise level was actually less than we expected, given a 60 percent price increase for some subscribers,” said CEO Reed Hastings. “We knew what we were getting into, we tried to be as straightforward as we could, and that has worked out very well for us.” He then proceeded the announce that the company expects to rack in about $829 million in the next fiscal quarter, a pretty penny no doubt shined right up by the extra fees being imposed on the customer.
Because Hastings appears to live under a very well-cushioned rock, a quick reminder that the outrage continues, and some economic conspiracy theorists are even suggesting that Hastings wants to phase out DVDs entirely, sending them the way of the VHS—a dark world, indeed.
Tagged
dvds
movies
netflix
online
outrage
price hike
Jamie Feldmar
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