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Banana Republic Brings <em>Mad Men</em> To The Racks, Sans Racks
By
Jen Carlson
Published Jul 26, 2011
Modified Jul 26, 2011
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By
Jen Carlson
Published Jul 26, 2011
Modified Jul 26, 2011
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Banana Republic's Joan (middle) has lost her curves!
How did this idea only just make it to major retailers? According to Stylelist, Banana Republic will be introducing a new line next month inspired by Mad Men, and they even got AMC's costume designer, Janie Bryant, to help them create the 65-piece collection. But it seems the retail version of Joan Holloway is missing a little something, no?
Bryant told them, "Each character on the show has their own silhouette and inspiration for their look. We recreated modern silhouettes for Joan, Peggy and Betty which range from body conscious to A-line. We adapted the silhouettes and color palettes to be more adaptable to the modern women"—and apparently their modern woman doesn't have a curve on her body. What would the men of Sterling Cooper Draper Pryce think of this!
Tagged
banana republic
clothes
fashion
joan holloway
line
mad men
Jen Carlson
Jen Carlson is a former WNYC and Gothamist editor.
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