Gothamist

A non-profit newsroom, powered by WNYC.

Gothamist

WNYC Listen Live

Donate

 

 

Food

Magnolia Hops On The <em><strike>Black Swan</strike> Swan Lake</em> Bandwagon


By

Garth Johnston

Published Jun 1, 2011

Modified Jun 1, 2011


Share

FacebookTwitterRedditEmail


Never miss a story

 Email address

By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .


By

Garth Johnston

Published Jun 1, 2011

Modified Jun 1, 2011


Share

FacebookTwitterRedditEmail


We rely on your support to make local news available to all

Make your contribution now and help Gothamist thrive in 2026. Donate today

Gothamist is funded by sponsors and member donations

Last year, the Sex and the City tour dropped Magnolia Bakery from its route...and we guess they missed the attention? Because the constantly expanding bakery has gone and hopped onto last season's bandwagon, Black Swan, for a new cupcake. Okay, technically they've teamed up with the American Ballet Theatre for a Swan Lake promotional cupcake, but do such minor details really matter to your average cupcake craving cop?

Magnolia says it was "inspired by the beloved ballet’s White Swan and Black Swan pas de deux" but it seems more likely they were inspired by that scintillating scene between Academy Award-winner Natalie Portman and Mila Kunis, above, from Darren Aronofsky's movie.

So why exactly has Magnolia dropped this new cupcake version of the black-and-white cookie? ABT, whose Swan Lake runs from June 27—July 2, is sponsoring it. Luckily the $3.50 cupcake, apparently "a rich chocolate cupcake, topped with luscious chocolate and whipped vanilla icing, delicately crafted in the Magnolia swirl," doesn't sound too bad—if cupcakes are your thing.

Oh, and if you want to see Swan Lake in person, the UWS Magnolia will be giving out a pair of tickets to the July 1 performance. No purchase necessary, just sign up at the 200 Columbus Avenue location.

Tagged

black swan

magnolia bakery

swan lake


Garth Johnston

Read more

Gothamist is funded by sponsors and member donations


Gothamist is funded by sponsors and member donations


MORE food

10 dishes that demonstrate the delicious diversity of curry in New York City

The global dish is shapeshifting and ubiquitous.

By

Robert Sietsema

Published Sep 12, 2026


Frozen yogurt is back in New York City. So are the super long lines.

Is it worth the high price and ridiculous wait? Gothamist needed to find out.

By

Sonia Rao

Food

Frozen yogurt is back in New York City. So are the super long lines.

Is it worth the high price and ridiculous wait? Gothamist needed to find out.

By

Sonia Rao


5 NYC banana puddings as good as Magnolia's

By

Hannah Frishberg

Where to eat in Greenpoint, Brooklyn right now, from Polish to Sichuan to Iberian

By

Robert Sietsema

Can a congressional candidate's dumpling diplomacy win over Queens’ immigrant communities?

By

Caroline Shin


Never miss a story

Catch up on the most important headlines with a roundup of essential NYC stories, delivered to your inbox daily.

Sign upEmail address

By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .