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Naomi Campbell Not Happy That Cadbury Called Her "Chocolate"
By
Jamie Feldmar
Published May 30, 2011
Modified May 30, 2011
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By
Jamie Feldmar
Published May 30, 2011
Modified May 30, 2011
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Camera-punching model Naomi Campbell is pissed this week with Cadbury chocolates, over an ad they ran essentially calling the British model chocolate, and she's not the only one upset.
The ad, for Cadbury's new chocolate bar, Bliss, reads: "Move over Naomi, there's a new diva in town." "I am shocked," Campbell, who did community service in NYC for assaulting a maid with a bedazzled cellphone, said. "It's upsetting to be described as chocolate, not just for me, but for all black women and black people. I do not find any humor in this. It is insulting and hurtful."
Black advocacy leaders—they are also reaching out to Rev. Al Sharpton and Rev. Jesse Jackson— are backing Campbell's outrage, calling on Cadbury to apologize and threatening to launch a black customer boycott against the company. "This issue is not just about the insult to Naomi Campbell. It's about how these companies treat black people in general. Part of the problem is that they don't see it as offensive," said activist Lee Jasper.
Cadbury, which has not had an easy go of things lately, initially said that the campaign was "a light-hearted take on the social pretensions of Cadbury Dairy Milk Bliss," but later said that the campaign was no longer in circulation, with no plans to be repeated. The company has yet to issue a formal apology.
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advertising
cadbury
chocolate
naomi campbell
racism
Jamie Feldmar
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