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Video: Crown Heights Locals React To Hot New "Pro Cro" Neighborhood


By

John Del Signore

Published Apr 6, 2011

Modified Apr 6, 2011


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Looking west toward Pro-Cro

 

John Del Signore/Gothamist


By

John Del Signore

Published Apr 6, 2011

Modified Apr 6, 2011


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It was recently reported that real estate brokers and developers were calling part of Crown Heights "Pro-Cro," in an attempt to lure new residents who prefer the supposedly more desirable Prospect Heights. It's generally agreed that the eastern border of Prospect Heights is Washington Avenue, but as newcomers find themselves increasingly priced out, realtors have been bringing the neighborhood to them. So we stopped by Pro-Cro recently with filmmaker Gregory Stefano to find out how local residents feel about the 'hood's hip new name. [Spoiler: We are probably going to hell for this.]

Tagged

Crown Heights

gentrification

pro cro

prospect heights

urban gentrifier


John Del Signore

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Originally from the Albany area, John Del Signore has called NYC home since 1995. In addition to his thousands of meticulously-crafted bespoke blog posts for Gothamist, his writing has also been published in The Awl, Deadspin, The Nervous Breakdown, and performed at The Brick Theater in Brooklyn.

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Gothamist is funded by sponsors and member donations


Gothamist is funded by sponsors and member donations


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