Gothamist
A non-profit newsroom, powered by WNYC.
Gothamist
Listen Live
News
Video: Crown Heights Locals React To Hot New "Pro Cro" Neighborhood
By
John Del Signore
Published Apr 6, 2011
Modified Apr 6, 2011
Share
FacebookTwitterRedditEmail
Never miss a story
Email address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .
John Del Signore/Gothamist
By
John Del Signore
Published Apr 6, 2011
Modified Apr 6, 2011
Share
FacebookTwitterRedditEmail
We rely on your support to make local news available to all
Make your contribution now and help Gothamist thrive in 2026. Donate today
Gothamist is funded by sponsors and member donations
It was recently reported that real estate brokers and developers were calling part of Crown Heights "Pro-Cro," in an attempt to lure new residents who prefer the supposedly more desirable Prospect Heights. It's generally agreed that the eastern border of Prospect Heights is Washington Avenue, but as newcomers find themselves increasingly priced out, realtors have been bringing the neighborhood to them. So we stopped by Pro-Cro recently with filmmaker Gregory Stefano to find out how local residents feel about the 'hood's hip new name. [Spoiler: We are probably going to hell for this.]
Tagged
Crown Heights
gentrification
pro cro
prospect heights
urban gentrifier
John Del Signore
Originally from the Albany area, John Del Signore has called NYC home since 1995. In addition to his thousands of meticulously-crafted bespoke blog posts for Gothamist, his writing has also been published in The Awl, Deadspin, The Nervous Breakdown, and performed at The Brick Theater in Brooklyn.
Read more
Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
MORE news
Early Addition: New Jersey Zoomers are addicted to 'baby Botox'
Because Garden Staters in their teens and twenties can't stop injecting their faces, here are your early links: AirTag in a stolen penis sculpture, Mamdani's new bike helmet, river otter spotted in the Bronx and more.
By
James Ramsay
Published Aug 19, 2026 at 9:35 a.m. ET
The NYPD is searching for a driver who killed a Bronx cyclist in a multiple-car hit and run
Another motorist was injured in the crash that damaged several cars.
By
Brittany Kriegstein
News
The NYPD is searching for a driver who killed a Bronx cyclist in a multiple-car hit and run
Another motorist was injured in the crash that damaged several cars.
By
Brittany Kriegstein
Registration moratorium? Voter ID? Questions still swirl over NJ noncitizen vote scandal.
By
Mike Hayes
Springs between NYC subway cars keep injuring transit workers
By
Stephen Nessen
NYC museums rack up fire code fines. They don't have to pay.
By
Ben Feuerherd
Never miss a story
Catch up on the most important headlines with a roundup of essential NYC stories, delivered to your inbox daily.
Sign upEmail address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .