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Food

What Did Fresh Direct Send? Because That Isn't Rock Shrimp


By

Jaya Saxena

Published Mar 21, 2011

Modified Mar 21, 2011


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Via Ross

 


By

Jaya Saxena

Published Mar 21, 2011

Modified Mar 21, 2011


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Something fishy is going on at the Fresh Direct delivery center. Reader Ross sent us this photo of an item he received labeled "shell-off clean fresh wild rock shrimp." But a quick look tells us that something went wrong. When asked what happened when he talked to Fresh Direct, he tells us:

We sent them a picture with the subject line "this is not shrimp" and asked them what it was. They responded quickly to let us know they credited our account for the purchase price, but offered no explanation for what it was or how it came to be delivered in our shrimp container. We're used to fresh direct screwing up in small ways, but this was well beyond anything we've seen before. And the smell...

We've contacted Fresh Direct to see what happened, but we do have one clue. Whatever alien spawn is in that container looks pretty similar to a hunk of wild Shad roe, which Fresh Direct sells for $10.99/pound. Given that the wild rock shrimp goes for $12.99, he should ask for a bigger refund!

In case you happen to get a surprise order of Shad roe in your next Fresh Direct order, the grocery says that it has the strong flavors to "stand up to strong accompaniments like bacon, mustard, or anchovies." Because there's nothing more comforting than coming home on a rainy day to a steaming plate of mustard-anchovy roe wrapped in bacon.

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fresh direct

rock shrimp

roe


Jaya Saxena

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