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You Don't Live in Crown Heights, You Live in ProCro!
By
John Del Signore
Published Feb 18, 2011
Modified Feb 19, 2011
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By
John Del Signore
Published Feb 18, 2011
Modified Feb 19, 2011
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In certain circles, Crown Heights just doesn't have the same cachet as Prospect Heights. But it's not as easy for apartment hunters to find good deals in the ProHigh these days! Thankfully, realtors have come up with a solution for those trendy New Yorkers who find a place in Crown Heights (or on the border of the two neighborhoods) but wish they lived in Prospect Heights. They're now calling the increasingly nebulous border region between the two neighborhoods ProCro. Please make a note of it.
It's generally (though not uniformly) agreed that Prospect Heights ends at Washington to the east, Flatbush to the west, and Atlantic to the north, Eastern Parkway to the south. But as developer Michael Schlege tells the Wall Street Journal, "Prospect Heights has been expanding north and taking over what was traditionally known as Crown Heights. Crown Heights is not as fashionable. The building stock isn't as nice. Proximity to the park isn't as good." But now that it's ProCro, there are "million-dollar condos and sleek wine bars" open for business!
At Classon and St. Mark's Avenue, a developer of a new 67-unit apartment building expects to charge $2,000 for a 700-square-foot, one-bedroom apartment. "If you would ask me two or three years ago, I wouldn't expect to be able to get that kind of money," explains Israel Hirschfield. "Maybe more like $1,500... It's exciting." And don't worry if you can't afford the rising rent and get priced out of ProCro—there are plenty of hot trendy rental units in the up-and-coming BrownEa (Brownsville/East New York).
Tagged
brooklyn
Crown Heights
east new york
gentrifying
name games
procro
prospect heights
real estate
John Del Signore
Originally from the Albany area, John Del Signore has called NYC home since 1995. In addition to his thousands of meticulously-crafted bespoke blog posts for Gothamist, his writing has also been published in The Awl, Deadspin, The Nervous Breakdown, and performed at The Brick Theater in Brooklyn.
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Gothamist is funded by sponsors and member donations
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