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Why Should Kenneth Cole Limit His Crass Tweets to Egypt?
By
John Del Signore
Published Feb 3, 2011
Modified Feb 3, 2011
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By
John Del Signore
Published Feb 3, 2011
Modified Feb 3, 2011
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Thugs on the payroll of Egyptian tyrant (and American pal) Hosni Mubarak have been hunting down journalists and human rights workers and taking them into "protective custody," nudge nudge, wink wink. On a related note, Kenneth Cole's Washed Leather Bomber Jacket is on sale for just $398.00. We know that because a few hours ago Kenneth Cole tweeted, "Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo." Cute! But why stop there? As long as Cole is marketing products on the backs of slain political dissidents, he might as well connect the dots between his clothes and other big news stories. Some suggestions:
- 9/11: Never Forget. And never forget about our Scotland Bard boots!
- Julian Assange can protect himself with Kenneth Cole's Belted Trench
- After record-breaking flooding, Australia's hit with the worst cyclone ever. But they'll really get blown away by our Out N About heels!
- Two out of five pregnancies end in abortion in NYC, which means two out of five moms can fit back into our Leather Dress while it's still on sale.
- Oysters are functionally extinct, but our new spring collection will make you go aw shucks.
Kenneth Cole's fake PR twitter has more, including such great promotional tie-ins as: "People of Haiti, fall into our store for earth-shattering savings!" and "Wardrobe got you water-BORED? GITMO of our new spring collection." As for the real KC, whoever manages his Twitter account sort of apologized, tweeting, "We weren't intending to make light of a serious situation. We understand the sensitivity of this historic moment." Oh, well as long as it wasn't their intention to sound like self-absorbed d-bags, it's all good. And besides, look at the bottom line! Business Insider reports: On a day when the market is flat, Kenneth Cole shares are up over 2.4%.
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kenneth cole
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John Del Signore
Originally from the Albany area, John Del Signore has called NYC home since 1995. In addition to his thousands of meticulously-crafted bespoke blog posts for Gothamist, his writing has also been published in The Awl, Deadspin, The Nervous Breakdown, and performed at The Brick Theater in Brooklyn.
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Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
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