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Starbucks Takes A Minute And A Half To Explain New Logo
By
Jaya Saxena
Published Jan 5, 2011
Modified Jan 5, 2011
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By
Jaya Saxena
Published Jan 5, 2011
Modified Jan 5, 2011
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It's a new year, and even though Starbucks will still be serving up the same burnt coffee to anyone willing to use their ridiculous lingo, they've decided to spruce up their image. But just to show they're not being hasty, they walk possibly traumatized consumers through the change in a minute and a half long video on their website. It turns out the new logo is just their old logo, except without their name emblazoned around it. Yay or Nay? And how long until a Starbucks Logo Twitter account gets set up?
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Jaya Saxena
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Gothamist is funded by sponsors and member donations
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