Video: NYU Kids Prepare For Last Days Of Four Loko

Ben Yakas

Published Nov 18, 2010

Modified Nov 18, 2010

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Ben Yakas

Published Nov 18, 2010

Modified Nov 18, 2010

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While some are responding to the imminent neutering of beloved alco-caffeinated-sugarcrap drink Four Loko with singsong candle-lit vigils, others are just plain freaking out. A bunch of NYU Local student reporters (including our own Zoe Schlanger) went around their neighborhood interviewing bodega owners about the impending ban on the life-affirmingly vile beverage.

What they discovered is that several of the owners were stocking up on as much Loko as they could; that included one owner who just bought 100 cases, because he sells "10-15 cases a week" to NYU students. He told them that though the ban on caffeine-filled Four Loko's goes into effect as of Dec. 10th, bodegas can still sell the cans after that date, provided that they received the shipment beforehand. We noticed something else: in the video, the cans are being sold for $6 each; we bought ours last night for $3 in Brooklyn. Are bodegas beginning to increase the price now that Four Loko is going extinct, or is this just another example of how everything is more expensive in Manhattan?

NYU Local Investigates the Four Loko Ban from NYU Local on Vimeo.

Tagged

alcohol

ban

caffeine

four loko

NYU