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Knicks Realize NYC Hates The Knicks
By
Jen Chung
Published Sep 17, 2010
Modified Sep 17, 2010
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By
Jen Chung
Published Sep 17, 2010
Modified Sep 17, 2010
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The NY Times has an article about a new ad agency (okay, "brand studio"), named Co:, formed by former top JWT executives. One of the agency's clients is a certain struggling basketball franchise: "Howard Jacobs, senior vice president for marketing and ticket sales at the MSG Sports unit of Madison Square Garden, said he was attracted to Co: because the task he confronts — 'how do you reignite the deeply passionate relationship that existed between the City of New York and the Knicks?' — is 'so clearly not an "advertising exercise"' but rather requires 'a multidisciplinary approach, part strategy, part storytelling, part brand creation, part technology, part design.'" Um, how about winning some games?
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Jen Chung
Jen Chung is a former WNYC and Gothamist editor.
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Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
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