Gothamist
A non-profit newsroom, powered by WNYC.
Gothamist
Listen Live
News
Derek Jeter Named Most Marketable MLB Player
By
Ben Yakas
Published Jul 20, 2010
Modified Jul 20, 2010
Share
FacebookTwitterRedditEmail
Never miss a story
Email address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .
By
Ben Yakas
Published Jul 20, 2010
Modified Jul 20, 2010
Share
FacebookTwitterRedditEmail
We rely on your support to make local news available to all
Make your contribution now and help Gothamist thrive in 2026. Donate today
Gothamist is funded by sponsors and member donations
According to a new survey, Yankees shortstop Derek Jeter is the most marketable baseball player in the country. The survey, done by Sports Business Daily, was distributed to corporate brand managers, marketing and branding executives, agencies and baseball media. Jeter, 36, nets $6 million a year from endorsements, and was far and away the highest vote-getter. Also appearing on the top ten list were Mets star David Wright and fellow Yankee A-Rod.
Jeter has had a hell of a year: he won his fifth World Series ring with the Yankees, made his 11th All-Star appearance this year, announced he was getting married to TV star Minka Kelly, and was named SI Sportsman of the Year.
IMG Global Consulting Managing Director, Senior VP & Head (of long fancy shmancy titles?) David Abrutyn believes Jeter's marketability has not even BEGUN to peak: "He has put himself in a position not only to be marketed in his playing days, but certainly has set himself up for success long after he’s hit the last ball." It's just too bad Jeter was unwilling to use any of his oodles of marketability to try to woo LeBron. Together they could have ruled this city like Caesar and Pompey!
Tagged
baseball
derek jeter
marketing
Yankees
Ben Yakas
Ben Yakas is a former Gothamist reporter.
Read more
Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
MORE news
Retired NYPD detective charged in George Washington Bridge killing out on $1M bail
Victor Romero, who retired from the police department in 2001
By
Michael Sol Warren
Published Oct 25, 2026 at 10:25 a.m. ET
Suicides decline in NYC, but inequities persist across groups
New data shows suicide taking an outsize toll among Latino New Yorkers, even as overall deaths fell.
By
Jill Webb
News
Suicides decline in NYC, but inequities persist across groups
New data shows suicide taking an outsize toll among Latino New Yorkers, even as overall deaths fell.
By
Jill Webb
Cuts to rural healthcare become key issue for upstate votes in race for NY governor
By
Samuel King
NY Archdiocese will soon settle $800M clergy sexual abuse claims
By
Arya Sundaram
Chinatown residents file lawsuit against after-hours construction on new 'mega jail'
By
Arya Sundaram
Never miss a story
Catch up on the most important headlines with a roundup of essential NYC stories, delivered to your inbox daily.
Sign upEmail address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .