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NJ May Put its Rest Stop Names to Work for Corporate America
By
Sabrina Jaszi
Published Mar 28, 2010
Modified Mar 28, 2010
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By
Sabrina Jaszi
Published Mar 28, 2010
Modified Mar 28, 2010
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If you think New York State’s deficit is bad, take a look at New Jersey, where a $11 billion budget gap is pushing officials to think creatively. One plan? Sell the naming rights for 12 rest stops on the NJ Turnpike and eight on the Garden State Expressway. "The 'Nike Stop' . . . maybe that would be worth $10 million," suggested DOT Commissioner James Simpson, according to the AP. One highly trafficked hub is named for Green Bay Packers coach Vince Lombardi, while others bear the names of Revolutionary war heroes, poets like Walt Whitman and political figures like Alexander Hamilton. In the future, they could go strictly corporate, however a naming rights expert says $1 million is a more realistic pricetag.
Tagged
budget deficit
budget gap
dot
garden state expressway
james simpson
nj turnpike
rest stop
service area
vince lombardi
Sabrina Jaszi
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