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Video: "Drinking Fat," Courtesy NYC Health Department
By
John Del Signore
Published Dec 14, 2009
Modified Dec 14, 2009
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By
John Del Signore
Published Dec 14, 2009
Modified Dec 14, 2009
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Well, the title of this video pretty much says it all. Making good on their promise to make a commercial for their vivid ad campaign discouraging sugary drink consumption, the NYC Health Department has just released this little opus. If you like Garbage Pail Kids, you'll love this:
The Health Department claims that over the course of a year, drinking one soda a day can make you 10 pounds fatter, fostering obesity and contributing to health problems such as diabetes, asthma and heart disease. "This video is playful, but its message is serious," said Dr. Thomas Farley, New York City Health Commissioner. "Sugar-sweetened beverages are fueling the obesity epidemic, and obesity is disabling millions of New Yorkers. If this campaign shifts habits even slightly, it could have real health benefits." Well, it's definitely shifted our daily habit of wanting lunch!
Tagged
ad campaign
commercial
drinking fat
health department
nyc
soda
sugary drinks
video
John Del Signore
Originally from the Albany area, John Del Signore has called NYC home since 1995. In addition to his thousands of meticulously-crafted bespoke blog posts for Gothamist, his writing has also been published in The Awl, Deadspin, The Nervous Breakdown, and performed at The Brick Theater in Brooklyn.
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Gothamist is funded by sponsors and member donations
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