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Guss' Pickles' Proud Name Will Die In The Move


By

John Del Signore

Published Jul 31, 2009

Modified Jul 31, 2009


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By

John Del Signore

Published Jul 31, 2009

Modified Jul 31, 2009


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Not only will pickle purveyor Guss' Pickles be moving from its longtime Lower East Side home to Brooklyn, but it'll be losing its name, too! Co-owner Pat Fairhurst has revealed that according to the terms of a prior lawsuit settlement, she's required to relinquish the name if she does pickle business anywhere else. It's a little complicated, but in 2006 Fairhurst got into a legal fight over the Guss' name with Steve and Andrew Leibowitz, a father-son team who run United Pickle in the Bronx and tried to open up a pickle shop named Guss' on Long Island. Lawsuits and counter-lawsuits ensued, with both parties asserting their right to the Guss' legacy—which stretches back to Isidor Guss, a Polish immigrant who sold pushcart pickles and later opened up the LES shop. But Fairhurst, who has owned Guss' since 2004, doesn't seem worried about dropping the historic name; she tells the Daily News, "It doesn't matter what our name is. People are going to know where I'm going. I'll put whatever I want on the sign, and they'll still come because it's our pickles they want."

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guss

Lower East Side

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John Del Signore

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Originally from the Albany area, John Del Signore has called NYC home since 1995. In addition to his thousands of meticulously-crafted bespoke blog posts for Gothamist, his writing has also been published in The Awl, Deadspin, The Nervous Breakdown, and performed at The Brick Theater in Brooklyn.

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Gothamist is funded by sponsors and member donations


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