Gothamist
A non-profit newsroom, powered by WNYC.
Gothamist
Listen Live
Food
Open Wide for Coke's New Carbonated Milk!
By
John Del Signore
Published Jul 27, 2009
Modified Jul 27, 2009
Share
FacebookTwitterRedditEmail
Never miss a story
Email address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .
By
John Del Signore
Published Jul 27, 2009
Modified Jul 27, 2009
Share
FacebookTwitterRedditEmail
We rely on your support to make local news available to all
Make your contribution now and help Gothamist thrive in 2026. Donate today
Gothamist is funded by sponsors and member donations
This is the funnest thing to happen to boring old milk since the crazy straw! The Coca-Cola Company just launched a new carbonated milk drink called Vio "Vibrancy Drink," and New Yorkers are the first consumers in the world to pour the product into their discerning mouth holes! Developed in their Atlanta laboratory, the beverage requires no refrigeration and comes in four "natural" flavors: peach mango, berry, citrus, and tropical colada. According to the Post, it's being sold in delis around NYC for about $2.50 per 8oz aluminium bottle, and each bottle has 26 grams of sugar. The company promises that Vio is "a refreshing sensory experience" that contains just "a hint of rBGH-free skim milk" and tastes "like a birthday party for a polar bear." And a reviewer for BevNET.com, a drink industry research site, says the Peach Mango Vio is "slightly reminiscent of a lassi drink. However, what starts out seeming not so sweet turns almost overwhelming by the time you are half way through the bottle." Which makes sense, because polar bear birthday parties can get a little overwhelming. Have you tried this exciting new carbonated milk product yet, and if so, how refreshing was your sensory experience?
Tagged
coca-cola
coke
drink
new
nyc
testing
vibrancy drink
vio
John Del Signore
Originally from the Albany area, John Del Signore has called NYC home since 1995. In addition to his thousands of meticulously-crafted bespoke blog posts for Gothamist, his writing has also been published in The Awl, Deadspin, The Nervous Breakdown, and performed at The Brick Theater in Brooklyn.
Read more
Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
MORE food
10 dishes that demonstrate the delicious diversity of curry in New York City
The global dish is shapeshifting and ubiquitous.
By
Robert Sietsema
Published Sep 12, 2026
Frozen yogurt is back in New York City. So are the super long lines.
Is it worth the high price and ridiculous wait? Gothamist needed to find out.
By
Sonia Rao
Food
Frozen yogurt is back in New York City. So are the super long lines.
Is it worth the high price and ridiculous wait? Gothamist needed to find out.
By
Sonia Rao
5 NYC banana puddings as good as Magnolia's
By
Hannah Frishberg
Where to eat in Greenpoint, Brooklyn right now, from Polish to Sichuan to Iberian
By
Robert Sietsema
Can a congressional candidate's dumpling diplomacy win over Queens’ immigrant communities?
By
Caroline Shin
Never miss a story
Catch up on the most important headlines with a roundup of essential NYC stories, delivered to your inbox daily.
Sign upEmail address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .