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They Might Be Giants Now Sponsoring Little League Teams
By
John Del Signore
Published May 22, 2009
Modified May 22, 2009
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By
John Del Signore
Published May 22, 2009
Modified May 22, 2009
Share
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Brooklyn-based alt rock pioneers They Might Be Giants have decided to start sponsoring little league teams, following in the footsteps of other community-friendly entrepreneurs like Hoffman Car Wash and Dick's Sporting Goods. It's another savvy move for the protean Johns, because the free advertising can't help but boost record sales on their growing catalog of children's albums. (The band just won a Grammy for Best Children's album for "Here Come the 123s")
The idea to sponsor teams came when two Seattle T-ball coaches (both named John, as fate would have it!) decided to name their team after the band, and sent TMBG some photos of the kids all wearing "No!" t-shirts, which are tied in with the band's first children's album. Guitarist John Flansburgh explains, "As the team They Might Be Giants does not keep score at their games, we like to say they currently undefeated! If a pizza parlor or a super market can sponsor a team, why can't a rock band?" In non-baseball TMBG news, the Johns will play their last NYC "adult" rock show of the year next Saturday at Le Poisson Rouge, and return to Prospect Park on July 11th for a free kids show.
Tagged
celebrate brooklyn
little league
sponsor
team
they might be giants
John Del Signore
Originally from the Albany area, John Del Signore has called NYC home since 1995. In addition to his thousands of meticulously-crafted bespoke blog posts for Gothamist, his writing has also been published in The Awl, Deadspin, The Nervous Breakdown, and performed at The Brick Theater in Brooklyn.
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Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
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