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P*ong and Batch Close; Batch 2.0 Already Planned
By
Hugh Merwin
Published Mar 20, 2009
Modified Mar 20, 2009
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By
Hugh Merwin
Published Mar 20, 2009
Modified Mar 20, 2009
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Pichet Ong, the chef and owner of P*ong, and its attached boutique bakery Batch, chose to announce this weekend’s closure of both establishments through Facebook, which might be a first for a high-profile eatery. Batch, the well regarded home for glittery cupcakes and tiramisu retrofitted with the flavors of Thai iced tea, will aim for another incarnation in a different space. Citing unaffordable rents, Ong said this morning: “Our business had been down by 40% from the first year. Purveyors were reducing prices to make it easier for us and our staff appropriately downsized, but we couldn't negotiate the rent down to the current business model we've been operating with.” As for the next Batch, Ong said that he’ll do consulting work around town (likely for former boss John Georges Vongerichten, we’d guess). The chef will also be “preparing to open a bigger and more delicious Batch.”, to be located in an as-yet-unnamed Chelsea space.
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Hugh Merwin
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