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MoMA Severs Ties with HappyCorp
By
Jen Carlson
Published Mar 2, 2009
Modified Mar 2, 2009
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By
Jen Carlson
Published Mar 2, 2009
Modified Mar 2, 2009
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You would think MoMA would love an edgy ad campaign that draws even more attention to the museum than expected. However, following Doug Jaeger of HappyCorp's alleged involvement with Poster Boy's crew to alter their installation at the Atlantic/Pacific subway stop, they've severed all ties with the company (who created the campaign). Kim Mitchell at MoMA tells us, "No one at The Museum of Modern Art had any role in or prior knowledge of the acts of vandalism committed against posters in the Museum's installation in the Atlantic Avenue subway station. On February 27 we ended all work to be done by Doug Jaeger and thehappycorpglobal on this project and all others, and have completely severed our relationship with the company. The Museum deplores any kind of vandalism and is profoundly distressed that the posters were defaced." Prudes. No word yet on if HappyCorp has severed any ties with Poster Boy. To be continued!?
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Jen Carlson
Jen Carlson is a former WNYC and Gothamist editor.
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Gothamist is funded by sponsors and member donations
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