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MoMA Unveils Subway Installation
By
Jen Carlson
Published Feb 10, 2009
Modified Feb 10, 2009
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By
Jen Carlson
Published Feb 10, 2009
Modified Feb 10, 2009
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Earlier this month MoMA started installing vague signs in the Atlantic/Pacific subway stop in Brooklyn, alluding to an exhibit on the way. Today they unveiled their publicity campaign, which saturates every ad space in the two connected stations (including the turnstiles). Their accompanying website explains that they've filled the station "with reproductions of over 50 works of art in the MoMA collection. 24 hours a day, 7 days a week, walk through the station to see images of works by Pablo Picasso, Vincent van Gogh, Charles Eames, Cindy Sherman, Andy Warhol, and many other great artists, filmmakers, and designers." This is their first large-scale campaign aimed at getting locals in to see their permanent collection, and it even comes with audio for a little tour if you're not in a rush (or stuck waiting on a train). Wonder if any Posterboy's out there will mash-up the masterpieces.
Tagged
ad campaign
art
Atlantic
moma
museum of modern art
Pacific
station
subway
Jen Carlson
Jen Carlson is a former WNYC and Gothamist editor.
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Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
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