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HyperBodega Connects Hipsters with their Late Night Cravings
By
Jen Carlson
Published Dec 22, 2008
Modified Dec 22, 2008
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By
Jen Carlson
Published Dec 22, 2008
Modified Dec 22, 2008
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File under: inevitable. A couple of "enterprising hipsters in Brooklyn" have launched the latest in late night delivery services, called HyperBodega. The NY Times reports on Abe Jellinek and Keron Richardson's venture, which offers 7 day/week delivery, from 10 p.m. to 4:30 a.m. They'll bring "beer, cigarettes, condoms, plantain chips, cat food and other such items directly to doorsteps in Greenpoint, Williamsburg and Bushwick." When an order comes in one of the men runs out to a bodega, picks up the goods and delivers them—charging a fee based on what is ordered. Jellinek tells the Times, “I’m not going to get rich quickly; maybe it will lose money. We’ll see what happens.” Currently making about a 20% profit on every order (plus tips—Richardson says “People find it so absurd that they tip a lot”), he says that number will likely go up, and notes that he does "capitalize on the laziness of people.”
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HyperBodega
Jen Carlson
Jen Carlson is a former WNYC and Gothamist editor.
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