Gothamist
A non-profit newsroom, powered by WNYC.
Gothamist
Listen Live
News
New Digital Bus Ads to Change With Neighborhood
By
John Del Signore
Published Oct 21, 2008
Modified Oct 23, 2008
Share
FacebookTwitterRedditEmail
Never miss a story
Email address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .
By
John Del Signore
Published Oct 21, 2008
Modified Oct 23, 2008
Share
FacebookTwitterRedditEmail
We rely on your support to make local news available to all
Make your contribution now and help Gothamist thrive in 2026. Donate today
Gothamist is funded by sponsors and member donations
Photo courtesy Metropolitan Transportation Authority.
The MTA is currently testing out new digital screens that display ads on the sides of buses running on the M23 route. The screens, which use GPS technology to change according to each neighborhood's demographic, are being installed by New York-based ad company Titan Worldwide; the company's website declares that the 12-foot displays "are bright and unavoidable and will enable advertisers to target mass audiences by time of day, block, zip-code, demography and ethnicity." Yay!
As Titan's marketing director tells the Post, "In the morning, we can show Starbucks, and on the way home from work, a Budweiser ad." You can see where this is going; Bugaboo ads for Park Slope, Rohypnol for the Meatpacking District, and in Williamsburg, flashy ads for Neighborhoodies and machetes. The M23's test run currently sports ads for Oreo, Sleepy's, Coca-Cola and Sprite; a spokesman says that if successful, they'll install them on about 200 buses next year. Then in 2010, up in your cerebral cortex! Click through for a video of the Dunkin Donuts bus ad in action.
Tagged
ads
advertising
bus
digital
LED
m23
MTA
new
screen
John Del Signore
Originally from the Albany area, John Del Signore has called NYC home since 1995. In addition to his thousands of meticulously-crafted bespoke blog posts for Gothamist, his writing has also been published in The Awl, Deadspin, The Nervous Breakdown, and performed at The Brick Theater in Brooklyn.
Read more
Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
MORE news
Bronx man indicted for murder in fatal bodega shooting
Prosecutors say Jesus Acosta shot and killed Tayvon Shuler, then robbed the East 149th Street store last month.
By
Giulia Heyward
Published Sep 29, 2026 at 7:44 p.m. ET
Mamdani must redo his pied-à-terre tax rollout, NY judge orders
A Staten Island judge ruled against the city in a lawsuit challenging the rollout of the new tax, a day after a billionaire casino mogul sued to invalidate it.
By
David Brand
News
Mamdani must redo his pied-à-terre tax rollout, NY judge orders
A Staten Island judge ruled against the city in a lawsuit challenging the rollout of the new tax, a day after a billionaire casino mogul sued to invalidate it.
By
David Brand
NYC eyes higher fines for owners of dirty vacant lots, abandoned construction sites
By
Liam Quigley
NJ Gov. Sherrill vetoes 2 bills meant to give strapped Jersey City more revenue tools
By
Michael Sol Warren
Brooklyn residents displaced after facade falls off neighboring building amid nor'easter
By
Catalina Gonella
Never miss a story
Catch up on the most important headlines with a roundup of essential NYC stories, delivered to your inbox daily.
Sign upEmail address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .