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Starbucks Wants Customers to <em>Please</em> Come Again
By
John Del Signore
Published Aug 5, 2008
Modified Aug 5, 2008
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By
John Del Signore
Published Aug 5, 2008
Modified Aug 5, 2008
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Starting today and running through Labor Day, Starbucks will be helping customers succumbing to afternoon drowsiness with a special discount. After 2 p.m., anyone who produces a receipt from a previous Starbucks purchase that morning can buy any iced grande beverage for $2. (Drinks like their grande iced latte typically costs about $4.) The new discount is part of an aggressive attempt by the faltering coffee giant – which is closing hundreds of locations and recently posted a loss for the first time – to retain customers. But a commenter on Starbucks Gossip seems to reflect a growing consensus: “I don't know, this just all seems a little desperate to me.”
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John Del Signore
Originally from the Albany area, John Del Signore has called NYC home since 1995. In addition to his thousands of meticulously-crafted bespoke blog posts for Gothamist, his writing has also been published in The Awl, Deadspin, The Nervous Breakdown, and performed at The Brick Theater in Brooklyn.
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Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
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