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Naked Cowboy's Lawsuit Against M&M's Can Continue
By
Jen Chung
Published Jun 23, 2008
Modified Jun 23, 2008
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By
Jen Chung
Published Jun 23, 2008
Modified Jun 23, 2008
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Remember when the Naked Cowboy sued M&M's maker Mars Inc. for $6 million, claiming a commercial showing a blue M&M in a cowboy hat, boots, and white underwear and holding a guitar in Times Square infringed on his trademark look? Well, a federal judge sent most of the lawsuit to pasture, but is allowing the Naked Cowboy's claim that it seems like he's endorsing M&M's to stand.
Tagged
blue m&m
briefs
guitar
lawsuit
M&M
naked cowboy
singing cowboy
Times Square
underwear
Jen Chung
Jen Chung is a former WNYC and Gothamist editor.
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Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
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