Gothamist
A non-profit newsroom, powered by WNYC.
Gothamist
Listen Live
News
Brazilian Business Paper's Nuanced Grasp of Economics Highlighted in Ad Campaign
By
John Del Signore
Published May 15, 2008
Modified May 15, 2008
Share
FacebookTwitterRedditEmail
Never miss a story
Email address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .
View all 3
By
John Del Signore
Published May 15, 2008
Modified May 15, 2008
Share
FacebookTwitterRedditEmail
We rely on your support to make local news available to all
Make your contribution now and help Gothamist thrive in 2026. Donate today
Gothamist is funded by sponsors and member donations
The image below isn’t a rejected Rage Against the Machine album cover, but rather an ad campaign for a leading Brazilian business newspaper, Gazeta Mercantil. Designed by illustrator Pedro Izique for the São Paulo office of ad agency JWT, the print ad redesigns the Dollar, Euro and Yen with images of “some of the most important events of the last century.”
For the U.S., that means 9/11, pot, oil, war and Arlington Cemetery. The slogan? “Understand the real value of money”… man. The only thing missing is an image of Che Guevara bayoneting George Bush as he bites into the neck of the Statue of Liberty, but with a little photoshop, this could make the perfect dorm room conversation piece. High res versions are here, so go nuts, hippies.
Tagged
ad
advertising
brazil
design
dollar
Gazeta Mercantil
graphic
image
jwt
money
Pedro Izique
John Del Signore
Originally from the Albany area, John Del Signore has called NYC home since 1995. In addition to his thousands of meticulously-crafted bespoke blog posts for Gothamist, his writing has also been published in The Awl, Deadspin, The Nervous Breakdown, and performed at The Brick Theater in Brooklyn.
Read more
Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
MORE news
A big, bright Saturn will be the highlight of NYC's fall stargazing season
Stargazers will have a great view of Saturn and two meteor showers in October.
By
Rosemary Misdary
Published Oct 3, 2026 at 6:00 a.m. ET
NYC tow companies busted for ripping off drivers must give $67K in refunds, city says
Mayor Mamdani has expanded enforcement on towing scams, but the unlicensed towing industry remains largely unregulated.
By
Liam Quigley
News
NYC tow companies busted for ripping off drivers must give $67K in refunds, city says
Mayor Mamdani has expanded enforcement on towing scams, but the unlicensed towing industry remains largely unregulated.
By
Liam Quigley
Off-duty NYPD officer stabbed in the Bronx, police say
By
Ryan Kost
DOC negligence factored in death at Rikers' Bellevue hospital outpost, jail officials say
By
Brittany Kriegstein
Conductor on NYC subway that dragged man to death may have skipped safety check, source says
By
Stephen Nessen
Never miss a story
Catch up on the most important headlines with a roundup of essential NYC stories, delivered to your inbox daily.
Sign upEmail address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .