Gothamist
A non-profit newsroom, powered by WNYC.
Gothamist
Listen Live
Arts & Entertainment
Beer Bike Pedals Into Town
By
Jen Carlson
Published May 9, 2008
Modified May 9, 2008
Share
FacebookTwitterRedditEmail
Never miss a story
Email address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .
By
Jen Carlson
Published May 9, 2008
Modified May 9, 2008
Share
FacebookTwitterRedditEmail
We rely on your support to make local news available to all
Make your contribution now and help Gothamist thrive in 2026. Donate today
Gothamist is funded by sponsors and member donations
Amstel's Beer Bike
As far as marketing ideas go, this one may just take the beer-battered cake. May 15th marks a Dutch invasion of the Upper West Side in celebration of Dutch heritage, and the Amsterdam-brewed Amstel Light has kicked in with a takeover of Amsterdam Avenue on that day. They'll be giving away 150 bicycles (which should never be driven after imbibing their brew), offering up drink specials, and doing other things that aren't nearly as amazing as their "unique 10-person "Beer Bike"! Best worst idea ever? Come watch the drunks fall off one by one. (Hope Amstel got insurance!)
This all takes place on Amsterdam Ave. bet 73rd & 74th St. starting at 2 p.m., with drink specials at pubs all along Amsterdam Ave (72 St.–86 St.) from 5:00–8:00 pm.
Tagged
Amstel Light
beer bike
Dutch heritage
marketing
Upper West Side
uws
Jen Carlson
Jen Carlson is a former WNYC and Gothamist editor.
Read more
Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
MORE arts-entertainment
Why LCD Soundsystem's 'New York, I Love You' is still the city's most honest anthem
The song continues to resonate 20 years after its release, even showing up in movies and TV to convey people’s mixed feelings toward the city.
By
Sonia Rao
Published Oct 30, 2026
Would you live on a Halloween block? These Hackensackers live for it.
A guillotine, killer clowns, clownfish: They've got it all on Clinton Place.
By
James Ramsay
Arts & Entertainment
Would you live on a Halloween block? These Hackensackers live for it.
A guillotine, killer clowns, clownfish: They've got it all on Clinton Place.
By
James Ramsay
Owl pellets and period equity: What's happening at NYC's public libraries this November
By
Alec Hamilton
How the Village Halloween Parade keeps its soul
By
Hannah Frishberg
'You Can See Everything' … as long as you go to Staten Island
By
Sonia Rao
Never miss a story
Catch up on the most important headlines with a roundup of essential NYC stories, delivered to your inbox daily.
Sign upEmail address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .