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DKNY's Soho Wall in Jeopardy
By
Jen Chung
Published Mar 27, 2008
Modified Jun 8, 2009
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By
Jen Chung
Published Mar 27, 2008
Modified Jun 8, 2009
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Photograph by wallyg on Flickr
Earlier this year, six-floor 600 Broadway, at the corner of Houston, was sold for $71 million. While the Pottery Barn was a reported casualty, there might be another: The huge DKNY painted sign on the side of the building.
WWD reports DKNY lost the right to use the wall this month. Clothing retailer Abercrombie & Fitch will be moving into the building with a 40,000 square square foot store (multi-level, as the building is a total of 65,000 square feet), which suggests A&F wanted category exclusivity...and maybe a picture of half-naked frolicking young men?
The DKNY wall has attained iconic status in Soho, with its black-and-white pre-September 11 skyline at the biggest intersection. It was also incorporated into the opening credit sequence of NYPD Blue (see it at 13 seconds). But a more recent DKNY campaign involving painted orange bikes has been criticized and ridiculed. [Via reader Gabriel - thanks!]
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Jen Chung
Jen Chung is a former WNYC and Gothamist editor.
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