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The City's Guiding Lightsabers
By
Jen Carlson
Published Mar 26, 2008
Modified Mar 26, 2008
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By
Jen Carlson
Published Mar 26, 2008
Modified Mar 26, 2008
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Photos by Rolando Pujol/amNY
Not the first time sci-fi has overtaken the streets of New York (last year the USPS installed some R2D2 mailboxes), Spike TV has sprinkled Star Wars ads all over town. Their most eye-catching yet involves lightsabers in a bus shelter (pictured), which amNY spotted at West 34th Street and 8th Avenue.
The question is: how long will they last in there? Even the Gap's "Picasso Wore Khakis" ads were stolen out of bus shelters (that wasn't the first time marketing inspired illegal activity), and Star Wars fans are a just a bit more fanatical than those of the Cubist movement.
Tagged
ads
billboard
bus shelter
lightsabers
marketing
sci-fi
spike
star wars
Jen Carlson
Jen Carlson is a former WNYC and Gothamist editor.
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Gothamist is funded by sponsors and member donations
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