Gothamist
A non-profit newsroom, powered by WNYC.
Gothamist
Listen Live
Food
Kraft Frozen Bagels Will Soon Come with Cream Cheese
By
John Del Signore
Published Feb 25, 2008
Modified Mar 7, 2008
Share
FacebookTwitterRedditEmail
Never miss a story
Email address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .
By
John Del Signore
Published Feb 25, 2008
Modified Mar 7, 2008
Share
FacebookTwitterRedditEmail
We rely on your support to make local news available to all
Make your contribution now and help Gothamist thrive in 2026. Donate today
Gothamist is funded by sponsors and member donations
Tired of squandering your mornings laboriously spreading cream cheese on your freshly defrosted bagel? Kraft Foods, Inc. is here to blast you and your breakfast into the 21st century, with their new line of frozen bagels that come pre-filled with cream cheese!
They’re called Bagel-Fuls, and they’re expected to hit stores in April after an “integrated” marketing campaign that’s sure to feature commercials with New York “characters” hailing this new revolution in bageldom, maybe the way Domino's did with Brooklyn Pizza.
Bagel-Fuls (not pictured) will come with cream cheese in regular and cinnamon flavors to start with, but at this point it’s unclear how the bagels will be defrosted, since microwaved cream cheese sounds rather revolting. Smuckers recommends Uncrustables, the frozen peanut butter-and-jelly sandwiches, just defrost for 30-60 minutes before eating.
New Yorkers can be expected to greet the new product with a Bronx cheer at first, but with bagel prices skyrocketing and people just being lazy, the two-in-one combo could soon have them crawling to Kraft. How much would you pay to try Kraft's latest culinary innovation?
[Via So Good.]
Tagged
bagel-fuls
bagels
bronx
brooklyn
cream cheese
filling
frozen
kraft
kraft foods
new
new york
new yorkers
pizza
product
John Del Signore
Originally from the Albany area, John Del Signore has called NYC home since 1995. In addition to his thousands of meticulously-crafted bespoke blog posts for Gothamist, his writing has also been published in The Awl, Deadspin, The Nervous Breakdown, and performed at The Brick Theater in Brooklyn.
Read more
Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
MORE food
North African restaurants are rare in NYC. These 10 are the best.
Egyptian, Moroccan, Algerian and Tunisian food is delicious but underrepresented in the city.
By
Robert Sietsema
Published Oct 10, 2026
10 dishes that demonstrate the delicious diversity of curry in New York City
The global dish is shapeshifting and ubiquitous.
By
Robert Sietsema
Food
10 dishes that demonstrate the delicious diversity of curry in New York City
The global dish is shapeshifting and ubiquitous.
By
Robert Sietsema
Frozen yogurt is back in New York City. So are the super long lines.
By
Sonia Rao
5 NYC banana puddings as good as Magnolia's
By
Hannah Frishberg
Where to eat in Greenpoint, Brooklyn right now, from Polish to Sichuan to Iberian
By
Robert Sietsema
Never miss a story
Catch up on the most important headlines with a roundup of essential NYC stories, delivered to your inbox daily.
Sign upEmail address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .