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Food

Brooklyn Bar Lures Drunks With Prizes

By

John Del Signore

Published Jan 8, 2008

Modified Mar 7, 2008

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By

John Del Signore

Published Jan 8, 2008

Modified Mar 7, 2008

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010807pacificstandard.jpgWhat with Pacific Standard’s North Slope location, their blog, their robot blog, and their faux-formal alternative title (Jon & John's House of Starchy Living and Temperance Den), the Fourth Avenue watering hole seems determined to become the McSweeney’s of bars. Now they’ve taken their clever eccentricity one step further with a Frequent Drinker Card Program, which gives patrons something in return for their consumption beyond inflated self-worth and unwanted pregnancies.

Each patron who joins pays $10 and gets their own membership card; for each dollar spent at the bar, the member is allotted one “yard”. Save up enough yards and cash in for such fabulous prizes as:

Though a liver transplant is not yet on the long list of rewards, membership also features such privileges as Priority Boarding: “If Members are waiting with others to enter the bar, the bartender shall allow the Member to board the bar first, administering, if need be, physical violence upon the offending Non-Member in order to ensure that proper societal rank is maintained.” On a Friday night in Manhattan, that privilege would be worth at least ten bucks; but has it come to that on Fourth Ave in Brooklyn?

Via Zagat Buzz. Photo by Graydon Wintour.

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bam

brooklyn

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Fourth Ave

fourth avenue

Frequent Drinker Card

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manhattan

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williamsburg

John Del Signore

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Originally from the Albany area, John Del Signore has called NYC home since 1995. In addition to his thousands of meticulously-crafted bespoke blog posts for Gothamist, his writing has also been published in The Awl, Deadspin, The Nervous Breakdown, and performed at The Brick Theater in Brooklyn.

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