Gothamist
A non-profit newsroom, powered by WNYC.
Gothamist
Listen Live
Misc
Video of the Day: BRAVIA Bunnies Take Manhattan
By
tien mao
Published Oct 4, 2007
Modified Mar 7, 2008
Share
FacebookTwitterRedditEmail
Never miss a story
Email address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .
By
tien mao
Published Oct 4, 2007
Modified Mar 7, 2008
Share
FacebookTwitterRedditEmail
We rely on your support to make local news available to all
Make your contribution now and help Gothamist thrive in 2026. Donate today
Gothamist is funded by sponsors and member donations
Those geniuses at Fallon London are at it again for Sony BRAVIA. First they had the bouncing balls in San Francisco, then the tower of paint in Glasgow, and now bunnies on the streets of Manhattan. Fair warning - if for some reason you're scared of bunnies, don't watch this video. The advertisement, titled "Play-doh" features 200 plasticine bunnies hopping around and a large 30 foot bunny in Thomas Paine Park in Lower Manhattan.
The ad's director said it was technically the most difficult thing he's done, "It is an incredibly difficult situation to control. You have New Yorkers wandering through frames and you have no say over it because we're doing it for real." It took 2.5 tons of plasticine, 40 animators three weeks to choreograph the bunnies, and 100,000 images for the 60-second spot. The ad, which was filmed over three weeks this summer, also features a crashing wave, a whale, and lots of New Yorkers.
Tagged
advertising
london
lower manhattan
manhattan
media
new yorkers
san francisco
sony
Sony Bravia
video
videos
tien mao
Read more
Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
MORE miscellaneous
We visited 8 laundromats to talk about voting and elections. Here's what people had to say.
As we inch closer to Election Day in November, WNYC is turning some laundromats in the New York metro area into hubs of civic dialogue.
By
Jodi Malarbe
and
George Bodarky
Published Jun 23, 2024
Aging with Pride: LGBTQ+ older adults share their personal journeys
As we mark Pride month, LGBTQ+ older adults share their struggles, triumphs and advice for today’s generations.
By
George Bodarky
Misc
Aging with Pride: LGBTQ+ older adults share their personal journeys
As we mark Pride month, LGBTQ+ older adults share their struggles, triumphs and advice for today’s generations.
By
George Bodarky
Hands in the dirt: Meet some of NYC's community gardeners
By
Enrico Denard
and
George Bodarky
'In the very, very beginning, it was about 3 feet of garbage': How NYC’s first community garden got started
By
George Bodarky
Serving up BBQ ribs and a deep sense of community in the South Bronx since 1954
By
George Bodarky
Never miss a story
Catch up on the most important headlines with a roundup of essential NYC stories, delivered to your inbox daily.
Sign upEmail address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .