Gothamist
A non-profit newsroom, powered by WNYC.
Gothamist
Listen Live
Arts & Entertainment
Absolut Hunk
By
Jen Chung
Published Aug 5, 2003
Modified Mar 6, 2008
Share
FacebookTwitterRedditEmail
Never miss a story
Email address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .
By
Jen Chung
Published Aug 5, 2003
Modified Mar 6, 2008
Share
FacebookTwitterRedditEmail
We rely on your support to make local news available to all
Make your contribution now and help Gothamist thrive in 2026. Donate today
Gothamist is funded by sponsors and member donations
Ad Age coos over what they think is the most successful product placement this summer: Absolut Vodka's critical role in a Sex and the City plot line between Kim Cattrall and Jason Lewis. No money changed hands, which doesn't surprise Gothamist - you cannot buy publicity like this. Patrick O'Neill, creative director of TBWA/Chiat Day, created the ad, and was "inspired" by seminal pin-up posters of "Farrah Fawcett in a swimsuit and Burt Reynolds on a shaggy rug." Also, TBWA "digitally altered the photo to remove actor Jason Lewis' love handles and to obscure a more graphic view that could be seen behind the bottle." Love handles! Jason Lewis has love handles? They must be imaginary ones.
Check out the larger image of the ad, which was featured in this episode of Sex and the City. The Daily News looks at the Trapeze School of New York. which will be featured in next week's episode of Sex and the City. Right now, classes are booked up at the school, but the school hopes to put a tent over the net so New Yorkers can fly through the air into the winter. Gothamist also covered SATC and the trapeze school.
Tagged
absolut vodka
Ad Age
burt reynolds
city
daily news
Farrah Fawcett
gothamist
Jason Lewis
kim cattrall
love
money
new york
new yorkers
news
Patrick O
publicity
sex
television
Trapeze School
Jen Chung
Jen Chung is a former WNYC and Gothamist editor.
Read more
Gothamist is funded by sponsors and member donations
Gothamist is funded by sponsors and member donations
MORE arts-entertainment
A new film invites you to eavesdrop on one of the greatest conversations in NYC history
In 1972, legendary documentarian William Greaves filmed a party he threw for Harlem Renaissance luminaries. With help from his family, "Once Upon a Time in Harlem" brings that decades-old footage to theaters.
By
Sonia Rao
Published Oct 21, 2026 at 1:07 p.m. ET
The Knicks are NBA champions. Now they have to start dressing the part.
Before they attempt to fend off LeBron James and the 76ers on Tuesday, the Knicks will have a chance to show off their winning mentality through their tunnel fits.
By
Sonia Rao
Arts & Entertainment
The Knicks are NBA champions. Now they have to start dressing the part.
Before they attempt to fend off LeBron James and the 76ers on Tuesday, the Knicks will have a chance to show off their winning mentality through their tunnel fits.
By
Sonia Rao
Will Barnes and Noble in the East Village spell doom for smaller shops? It's complicated.
By
Sonia Rao
Can eligible NYC singles find love with 30 minutes and some really spicy food?
By
Elizabeth Shwe
and
James Ramsay
How the NYC Marathon has changed in the last 50 years
By
Hannah Frishberg
Never miss a story
Catch up on the most important headlines with a roundup of essential NYC stories, delivered to your inbox daily.
Sign upEmail address
By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms .